SGMP Brand's Stories

Brand Story: “The Evolution of Schneider Colored Pens: A Testament to Family Values and Innovation”

26/08/2023

When you pick up a Schneider colored pen, you may not be aware of the story and evolution of the family business behind it, Schneider Group. Schneider Group is a globally renowned electrical equipment manufacturer founded in 1836. After more than a hundred years of development, this family business has evolved from a small workshop into one of the leading providers of electrical and automation solutions globally.

In the course of Schneider Group’s journey, colored pens, as part of its product line, have played a significant role. With Schneider Group’s technological strength and spirit of innovation in the electrical industry, the design and manufacturing of Schneider colored pens have been continually improved and innovated. From the initial simple colored pens to the current multi-functional and multi-colored pens, their quality and practicality have constantly been enhanced.

The development of Schneider colored pens is also closely intertwined with the changing times. With the advancement of technology and people’s continuous pursuit of creativity, colored pens have gained a wider range of applications. Apart from their use in schools and offices, they have gradually become indispensable tools for artists and creators. Schneider colored pens provide more possibilities for people’s creativity through their long-lasting colors and smooth writing experience.

As part of a family business, Schneider colored pens embody the history and values of the family. Schneider Group’s core values of “sustainable development, innovation, responsibility, and multiculturalism” are deeply ingrained. It is committed to providing reliable and efficient electrical solutions to society. Schneider colored pens are not just products but also represent the heritage, professionalism, and spirit of innovation of the family business.

Therefore, when you pick up a Schneider colored pen, please remember that it represents not just a pen but also the illustrious history and family values of Schneider Group. It is a testament to the evolution of the family business and a tool for you to share creativity and express emotions.

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